What is the future of aging? In the next decade, baby boomers, the 77 million Americans born between 1946 and 1964, will establish a new concept of health as they age and become America's senior citizens. They will challenge the formal health care system to serve them better, and successful companies will be those that can extend the market for health with alternative forms of care and new types of health-related products and services.
The boomers will present the health and health care industry with two formidable challenges. First, their sheer number and the costs of providing them care will stretch the system and force it to develop creative ways to handle the volume and diversity of their needs; and second, boomers distinct attitudes toward health and health care will create new threats and opportunities in the health market.
The choices that health and health care industry players make now about how to prepare for the demands and expectations of aging baby boomers will shape their long-term success.
The way we care for seniors today cannot scale to meet the looming age wave, and before long we'lll face a fullblown national crisis. We have an obligation to our parents indeed to the next generation of seniors to ensure they get the best possible care and that they receive it in a place they want to call home.
What is aging in place? Aging in place is a term used to describe a senior living in the residence of their choice as they age, while being able to have any services (or other support) they might need over time as their needs change, for as long as they are able. Aging in Place as "the ability to live in one's own home and community safely, independently, and comfortably, regardless of age, income, or ability level.
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